Fun fact: when Kosas launched in 2015, he did so with a collection of four red lipsticks. Eight years and dozens of additional products later, the brand has returned to its roots, this time with two entirely new lipstick lines.
Last month, the brand introduced Wet stick ($24), a tinted balm and Light lipstick ($26), a creamy lipstick. The idea behind them was to provide neutrals that worked on all skin tones, and our editors fell in love with both formulas. Keep scrolling to learn more about the reasons.
Kosas, wet stick — $24.00
Wet Stick is a tinted balm that brings a transparent but pigmented veil of color to the lips. It’s packed with squalane and ceramides, leaving your dumps feeling soft and conditioned. It is available in 12 gorgeous shades. Most are neutral shades of pink and brown, but it also includes Bikini Blaze, a cool magenta, as a pop of color.
Kosas, weightless lipstick – $26.00
A revamp of Kosas’ previous Weightless Lipstick, this comfortable, opaque lipstick is formulated with antioxidant-rich Rosehip Oil, soothing Cocoa Butter and smoothing Mango Butter to leave your lips feeling soft and happy. It comes in 10 shades of beige, pink, red and brown.
Kosas Wet Stick
Gina Vaynshteyn, Commercial Director
Colour: Tropical Bliss
“This rosy mauve is a pretty neutral that doesn’t pop but doesn’t wash me out either,” says Vaynshteyn. “It’s a great everyday color for me! And the formula is lovely, so easy to apply, and keeps my lips hydrated (and tinted) for hours.”
Kara Jillian Brown, Beauty Editor
Shade: 100 degrees
For me, this shade is the ultimate lip color only better. It camouflages the scars left from over-picking dead skin on my lips while adding a nice wash of mauve color. It feels really good, and I’ll reach for it whenever I’m looking for a neutral shade to pull my look together.
Shade: Cinnamon Spritz
I love this sheer brown. It’s amazing to get such a pigment in such a sheer and lightweight formula. It adds a ton of color without overwhelming my face. Come fall and winter, I’ll be wearing this shade every. THE. time.
Zoë Weiner, beauty editor
Colour: Baby Pink
“Weirdly, I didn’t like this shade at all when I first tried it, but over the past few months it’s become one of my favorite lip products in my collection of hundreds,” Weiner says. “It’s a kind of grown-up dusty pink that reminds me of the Bonnebell balms I loved in the early 2000s, but leaves my lips feeling SO much more hydrated and beautiful much better– that these have never done it.”
Our opinion on Kosas Weightless lipstick
Francesca Krempa, Associate Business Editor
“I’m not much of a lipstick girl — usually it sticks to my teeth or ends up staining the lid of my water bottle. But I love how buttery this stuff is,” says Krempa. “It gets smooth and creamy in one swipe. Seriously, all you have to do is swipe it over your lips once up and down, slap them together to even it out, and you’re done. It’s easy pea definition and it’s so nourishing on the lips too. I tried Daydream, which is a pretty berry shade and doesn’t really look that different from my normal lip color.”
Colour: Fantasy Life
“If I’m being candid, Fantasy Life looks very weird on my skin tone,” Krempa says. “It’s too light for my tan right now, and it’s giving my lips an unflattering fleshiness. So if you have warm, golden undertones, go for something else.”
Shade: High Cut
“These lipsticks I use when I know I need to put on real lipstick — rather than lip gloss or balm — to complete a look, but I don’t want to overthink it. In other words, they go with everything,” Weiner says. “I love all the shades I’ve tried (Fantasy Life and Turned On are other favorites), but High Cut is the one I achieve the most because of how easy it is to wear. It’s the perfect neutral pink, and matches my lips in a natural way that makes my face look finished, but not overdone.”
Shadow: Deep Talks
I love love I love this shade. It’s a warm terracotta shade and it adds so much depth to any look. Even though it is a deep shade, it does not look dark. I also love the nourishing feel of the formula and the fact that it glides on effortlessly and doesn’t need a lip liner. This is a lipstick that I know I will really enjoy having on my lips.
Like Francesca, I’ve tried Daydream and it’s not my favorite. I don’t think it looks bad, but it reads more mauve on my complexion than bay, and because it’s so opaque, I think it looks a bit jarring. It’s just not a shade I would hit again.
“It’s a very rich, sultry neutral that’s veered into near-brick territory (Kosas says it’s a ‘warm rosy brown,’ but it looks darker than that),” says Vaynshteyn. “It’s really pretty and has a lot of dimension and it goes well on my skin tone. The formula itself is so creamy! It’s like slathering body butter on my lips. The blend was also very forgiving, which I appreciate, as I tend to forget to reapply throughout the day.”
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