The European Travel Commission (ETC) has joined Tomorrow’s Air, recognizing the importance of climate-conscious travel education and carbon removal with permanent storage to restore our climate. Scientists estimate that carbon dioxide will need to be removed on a scale of over 10 gigatonnes per year by 2050. With the current removal capacity of less than one gigatonne per year, the European Travel Commission is proud to have joins Tomorrow’s Air to help activate broad support for carbon removal with permanent storage to restore our climate.
ETC members, which include national tourism organizations from 34 countries across Europe as well as many private travel industry players, including Google, Expedia, Airbnb, Emirates and many more, are strategically focused on sustainability and consider climate action as a key element. Tomorrow’s Air and ETC will collaborate with two goals in mind:
- Support ETC’s climate action plan and sustainable event goals
- Contribute to increasing the knowledge of European tourism stakeholders on climate-friendly travel solutions and the benefits of integrating climate technology support into their strategies
Beginnerg in July 2023, ETC event delegates will have the opportunity to buy a 25 euro (USD26) package of Tomorrow’s Air. Delegated payments are an investment in education for climate-conscious travel and the scaling up of carbon removal technologies. For each delegate choosing to purchase, ETC will match their payment with an additional payment of 25 euros.
Specifically, the payment will cover:
- Engage education on climate-conscious travel and innovations in climate technology solutions such as carbon removal with permanent storage and sustainable aviation fuel
- An order for the removal and permanent storage of 52 kg of carbon dioxide.
While dramatic emissions reductions and conventional carbon offsetting to fund emissions avoidance projects and natural solutions to help our climate are needed, technology is also needed to help remove the trillions of tons of carbon dioxide excess in the atmosphere. Recognition of its reality prompted ETC to join Tomorrow’s Air.
ETC COO Teodora Marinska observed, ‘ETC’The Climate Action Plan has set out a comprehensive strategy to reduce our carbon footprint, empower our members to minimize the environmental impact of tourism in their destinations and support the European tourism industry on its Net Zero journey. By integrating sustainable practices such as Tomorrow’s Air into our operations, we aim to create a positive ripple effect that extends far beyond our organization.
Through creative education and awareness, The look of tomorrow unites travelers and travel companies to help develop carbon removal technology that extracts carbon dioxide from the atmosphere and stores it permanently underground.
Christina Beckmann, Head of Tomorrow’s Air, said: “Because society has waited too long to reduce emissions, we now understand that even if the world rapidly reduces or eliminates greenhouse gas emissions, we will still need to eliminate carbon dioxide to stand a chance of limiting dangerous levels of global warming.We also realize that creative, consistent and focused education is needed to inspire a global community to take action on carbon removal with an easy way to participate We are delighted to welcome ETC to the Tomorrow’s Air community.
Learn more about the European Travel Commissions Comprehensive Climate Action Plan here.
Learn more about the Tomorrow’s Air approach and carbon removal technology partners here.