All of the buildings in Blok 28 in Novi Beograd were designed by architect Ilija Arnautović and constructed from 1970 to 1974. Among them are the two parallel apartment buildings known locally as the “TV building” or “Television building” of television”, which gives a loose translation. On your next adventure in Belgrade’s western district, you won’t miss this gem when you come across what looks like a gigantic beige wall with a sea of small TVs glued to it.
Hilariously, during the creation of the building, Yugoslav President Tito told Arnautovic: “I’m glad you decided not to build residential buildings higher than ten floors. That’s good, because it’s not not easy for those who have to walk when the elevator breaks down. I now also look at these solitaires that have been built. There are very beautiful ones – most of them. There are also a few that, let me tell you, I don’t like it at all. For example, the ones with windows that look like a TV.”
Today, the building is the subject of debate among Belgraders. Some like it, some don’t – the latter due to the fact that it seems particularly cramped and uncomfortable to live in. Anyway, Arnautovic’s Blok 28 is home to many unique buildings, this one being considered one of the main ones in Novi Beograd. symbols.