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More and more tourists are participate in ecotourism by visiting the Riviera Maya, according to statistics provided by industry specialists.
Cancun is located near pristine beaches, lush jungles, and crystal-clear ocean waters, giving tourists who want to experience nature a wide range of options.
During the Easter holiday, traditionally the busiest time for tourism in Cancun, more than 35% of tourists visited archaeological sites, cenotes and theme parks.
According to Vicente Ferreyra, a specialist in sustainable and local tourism, tourists are looking for new experiences in Cancun, and the adventure tourism industry is ready to offer them.
Plus, adventure tourism offers visitors a back-up plan during sargassum season, when smelly seaweed blankets Cancun’s beautiful beaches.
Ferreyra says, “the flow of tourists arriving in Quintana Roo is always linked to nature-based opportunities, and although they always visit the tourist centers of sun and beach, there is also much more tourist interest in deliberately visit these (ecotourism) sites, as we see this Easter season.
He believes the change will be lasting.
Due to the pandemic, people are looking to avoid crowds while on vacation, and the tourism industry is responding.
Ecotourism gives tourists the opportunity to keep a safe distance from others. Whether it’s an archaeological area, a national park, or a beach, tourists can feel comfortable knowing they’re outdoors and avoiding the crowds.
Ferreyra also noticed that sargassum drives tourists from the beaches to the jungle. But tourists always find a way to enjoy the waters of Quintana Roo.
“Everything is (on) the cenotes, the cenote routes, Puerto Morelos, or those on the highway between Playa del Carmen and Tulum have shown a significant increase in the number of visitors,” he added.
The development of ecotourism in the Riviera Maya is leading to a boom in rural areas. Government officials are moving quickly to take advantage of this trend.
Already, local governments are changing laws and regulations to open up tourism, including in Maya Ka’an, a large national park in the south.
How to Enjoy Ecotourism in the Riviera Maya
More and more tourists in the Riviera Maya are choosing to take advantage of Mexico’s ecological heritage.
Let’s look at the most popular destinations for ecotourists in Cancun.
Consistently the most visited archaeological site in Mexico, Chichén Itzá is one of the most important human heritage sites on the planet. Among its many awards, Chichén Itzá is one of the The seven wonders of the World and a UNESCO World Heritage Site.
UNESCO writes the monuments of Chichén Itzá “are among the undisputed masterpieces of Mesoamerican architecture because of the beauty of their proportions, the refinement of their construction, and the splendor of their sculpted decorations”.
The Pyramid of Kukulkan and the Ball Court are among the most impressive and famous ruins in Chichén Itzá.
Recently, the archaeological zone of Chichén Itzá announced a new archaeological museum and increased park hours, giving tourists even more reason to visit the park.
Jaguar National Park
In 2022, the Mexican Agricultural, Territorial and Urban Development Secretariat (Sedatu) created Jaguar National Park as “a space to protect the natural, cultural and historical wealth of Mexico”.
In particular, the protected habitat provides space for the jaguar to make its home and breeding grounds.
Sedatu leader Román Meyer Falcón explained that the park “seeks to stop excessive urban growth, especially in the city of Tulum”.
The archaeological area of Tulum
The Tulum Archaeological Zone hopes to one day rival Chichén Itzá as the most visited archaeological zone in Mexico.
Currently the third most visited archaeological site in the country, the ruins of Tulum are known for their picturesque views of ancient temples and walls against the backdrop of the clear waters of the Gulf of Mexico.
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